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internet marketing

Seven Types of Product You Could Sell From Your Blog
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It took me nearly seven years of blogging to create my first products: two ebooks, one for ProBlogger and one for Digital Photography School. They made me more than $160,000 in 2009 alone and changed my business. Back in 2014, I wrote about the experience, and how it nearly never happened: My big issue was a severe lack of time. Between juggling two growing blogs and a growing family (we had just had our first child), I wasn’t sure how I’d ever write an eBook. I also had a long long list o [...]
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9 Key Ingredients for Creating the Perfect Sales Page
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If you’ve created one of these 7 types of products to sell on your blog, or you’re going to start offering a service to your readers, then you need a sales page. The sales page is (not surprisingly) a page on your blog that’s all about your product or service. You can link to it in the navigation menu, from an ad on your sidebar, from your social media accounts, and from guest posts. As an example, here’s the sales page for Digital Photography School’s Photo Magic ebook. While sa [...]
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230: How a Blog Helped Grow My Voice Coaching Business
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How a Blog Helped Grow a Voice Coaching Business In our continuing series of blogger stories I’m handing the podcast over to you, our listeners, to tell your stories and tips of starting and growing your blogs. This series started in episode 221, and is helping us launch our new (and completely free) ‘Start a Blog’ course that will go live on 10 January 2018. You can sign up to reserve your spot in the course at problogger.com/startablog. Today’s short and sweet episode comes fr [...]
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228: From Crying in the Bathroom at Work to a Multi Six Figure Online Business – A Writing Blogger Shares Her Story
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Leaving Her Job to Create a Multi Six Figure Online Business – A Writing Blogger Tells Her Story We’re continuing our series of blogger stories, and handing the podcast over to you so you can tell your stories and tips of starting and growing your blogs. This series, which started with episode 221, is all part of the launch of our new (and completely free) ‘Start a Blog’ course, which goes live on 10 January 2018. You can sign up to reserve your spot in the course at prob [...]
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227: 3 Travel Bloggers Share their Stories and Tips
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3 Travel Bloggers Share Their Tips and Stories Once again I’m handing the podcast over to you, our listeners, to share your stories and tips of starting and growing your blogs. I started this series towards the end of last year with episode 221: From 0 to 500,000 Page Views a Month – A DIY Blogger Shares Her Story Today I’ve got three blogger stories for you. And like our ‘tech blogger’ episode 222, I’ve put together stories from three travel and tourism bloggers. Links [...]
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4 Reasons Why You Should Start a Blog in 2018
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At a recent Christmas party a friend asked me a series of rapid-fire questions about blogging. “Do you think I should start a blog in 2018? Or have I missed the boat with blogging? If blogging is still relevant, how could it benefit me? I guess I’m trying to work out… why should I start a blog?” My friend isn’t the only one asking these kinds of questions. At the start of every year a lot of people ponder whether a blog should be a part of their plans for the new yea [...]
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222: From Corporate Desk Jobs to Full-Time Bloggers – 2 Tech Bloggers Tell their Story
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From Corporate Desk Jobs to Full-Time Bloggers – 2 Tech Bloggers Tell their Story In today’s episode we’re continuing our series where I’m handing the podcast over to you as listeners to tell your stories and tips of starting and growing your blogs. It started yesterday with the story of Brittany Bailey, a DIY blogger who grew her blog to hundreds of thousands of readers a month. Today I want to introduce two tech bloggers whose blogs have allowed them both to leave their co [...]
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223: From 0 to Six-Figure Blogger in Two Years – A Recipe Blogger Tells Her Story
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From 0 to Six Figures in Two Years – A Recipe Blogger Shares Her Story In today’s episode we continue our series of blogger stories where I hand the podcast over to you listeners to tell your stories and tips about starting and growing your blogs. We kicked off the series three episodes back with a DIY blogger, and yesterday we featured two tech/Microsoft bloggers. Today I’m introducing you to Erin Chase, a friend of mine. In 2008 she started a blog where she documented what s [...]
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220: What You Should Include in Your Email Newsletters
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What You Should Include in Your Email Newsletters (and Answers to 4 FAQs About Email) Do you email your blog readers regularly? Maybe you put ‘set up email newsletter’ on your ‘someday’ list ages ago, but still haven’t done it. Or maybe you have a newsletter list, but you haven’t sent one in months. You might think it’s optional – something you can do once you’ve finished everything else on your to-do list. You might even think email is dead (or at least old-fashioned) [...]
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How to Use Numbers Effectively in Your Blog Posts
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You’re a blogger, so hopefully you feel confident working with words. But words alone aren’t enough. Even if you haven’t been blogging for long (or are yet to start), you’ve probably noticed numbers coming up a lot in other people’s posts. You often find numbers in post titles such as: How I Made over $500,000 with the Amazon Affiliate Program (ProBlogger) Marketing Doesn’t Have to Be Sleazy: 5 Real-World Examples (Copyblogger) $453k in 33 Days: A Guide to Launching on Kick [...]
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218: How to Set Smart Blogging Goals for the New Year
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Using the SMART Approach to Set Your Blogging Goals for 2018   It’s that time of year where many of us are reviewing the year gone by and setting our blogging goals for 2018. Goal setting is really important in any venture. Without goals, your actions tend to be aimless and random. By setting something specific to aim at, you’ll  be motivated and more focused in your efforts. A lot has been written about goal setting over the years. But one way to set your goals is to use the SMA [...]
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ProBlogger Guide to Black Friday and Cyber Monday Deals for Bloggers
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Whether you’re celebrating Thanksgiving or not, for many the frenzied sale activity on the weekend following Thanksgiving - from Black Friday to Cyber Monday - does present a great opportunity to take advantage of some incredible deals on things that will be useful to you and your blog.As bloggers it’s a good time to reflect and take stock of 2017, and also to make plans for 2018. Some of these plans may involve changing or developing your blogging in new directions and perhaps employing new [...]
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217: 4 Things to Consider When Choosing a Domain Name
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4 Things to Consider When Choosing a Domain Name for Your Blog This episode is perfect for anyone who’s preparing and planning their first blog, as well as those thinking about starting a second blog. Today I’m talking about what to consider when naming your blog and choosing a domain name for it. I’ll share four things to consider when choosing a domain name. You want one that: helps you achieve your goals will have a memorable impact on your visitors helps you t [...]
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5 Tips to Help You Consume Content More Productively
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As bloggers, we create a significant amount of content. But most of us consume a significant amount of it as well. In an industry that uses strategies such as SEO, social media marketing and email marketing as key tools, we need to stay up to date with changes and trends so we can keep growing and developing. We also need to keep abreast of what’s happening in our niche to stay relevant. Trouble is, with so much content out there we could easily spend our entire blogging work day consum [...]
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9 Ways Influencer Outreach Can Help You and Your Blog
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Here on ProBlogger, we have a lot of tips on influencer outreach – how to reach out to influencers and pitch to them. Here are just a few of the resources we have available: How to Approach Influencers in Your Niche (podcast episode) How to Grow Your Blog by Interviewing Influencers 7 Powerful Non-SEO Reasons to Try Guest Posting But in this blog post I want to talk about why you should do it. One big reason is the diminishing returns social media is providing. Many bloggers I know [...]
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How to Create a Reader Avatar for Your Blog
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For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful.To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog. Describe them in as much detail as you can – who they are, what their interests are, why they might be reading your blog and what their needs are.(W [...]
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215: Simplify Your Business and Make More Money Blogging
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Ways You Can Simplify Your Business and Increase Your Blogging Profitability Today, I want to share two big lessons I learned this year at our Australian ProBlogger events. They were lessons I think apply to many aspects of blogging and online business. It’s all about simplifying what you do while making more profit. I’m heading to Dallas for our Success Incubator event and to speak at FinCon in a few days time.  So I’ll be taking a couple of weeks off the podcast to travel and f [...]
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How do Bloggers Continue Their Professional Development?
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I have a confession to make: I was a bit of a geek at school. I was the kid who asked questions all the time. What can I say? I loved learning. And I still do. Every part of the process is exciting for me – learning new things, meeting new people, and being inspired. So imagine how excited I was when I left school and discovered my employers would actually pay me to learn. ‘Professional Development’ quickly became my two favourite words. Unfortunately, being paid to attend conferences an [...]
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