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internet marketing

How to Create a Reader Avatar for Your Blog
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For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful.To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog. Describe them in as much detail as you can – who they are, what their interests are, why they might be reading your blog and what their needs are.(W [...]
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215: Simplify Your Business and Make More Money Blogging
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Ways You Can Simplify Your Business and Increase Your Blogging Profitability Today, I want to share two big lessons I learned this year at our Australian ProBlogger events. They were lessons I think apply to many aspects of blogging and online business. It’s all about simplifying what you do while making more profit. I’m heading to Dallas for our Success Incubator event and to speak at FinCon in a few days time.  So I’ll be taking a couple of weeks off the podcast to travel and f [...]
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How do Bloggers Continue Their Professional Development?
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I have a confession to make: I was a bit of a geek at school. I was the kid who asked questions all the time. What can I say? I loved learning. And I still do. Every part of the process is exciting for me – learning new things, meeting new people, and being inspired. So imagine how excited I was when I left school and discovered my employers would actually pay me to learn. ‘Professional Development’ quickly became my two favourite words. Unfortunately, being paid to attend conferences an [...]
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213: Blogging and Content Marketing: 10 Things To Know
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10 Things I Wish I Knew About Blogging and Content Marketing When I Started Today, I want to share the audio of a keynote I gave at a conference early last year about 10 things I wish I’d known about blogging and creating content for content marketing when I started. In episodes 204 and 205 I shared some recordings of keynotes I’ve given, and the response from many of you was that you wanted to hear more of that style of podcast. So today I dug out a talk I gave at the Super Fast Busines [...]
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7 Common Newsletter Problems Solved
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Over the past few weeks, we’ve looked at why email newsletters are so important, what your email newsletter might look like, and how to choose the right service for you. So is your newsletter up and running yet? If the answer is “Yes”, is it working as well as you’d like? If not, then read on. I know a lot of bloggers find newsletters a bit daunting. And there are some really common problems that crop up again and again. Here are the seven I see most often: Problem #1: You Know You [...]
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211: Creating a Successful Podcast – Advice from Pat Flynn
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Advice from Pat Flynn on How to Create a Successful Podcast Today I have a treat for anyone who has ever considered starting a podcast (or already has one), because I’ve just finished a Skype call with Pat Flynn about the art of podcasting.   As I’ve mentioned in the past, Pat’s teaching on podcasting is the number one thing that helped me as I was starting the ProBlogger podcast two years ago. If it wasn’t for him, I probably wouldn’t have started at all. And so I was v [...]
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Blog Metrics: Why You Need to Stop Focusing on ‘Vanity’ Stats
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In a recent ProBlogger Mastermind, I shared a slide that seemed to hit a nerve with the group. While having lots of page views, sessions, fans, followers and even email subscribers may feel good, they don’t actually tell you anything about the health of your blog. I included this in my Mastermind session after having several conversations with bloggers that all started something like this: “Traffic is growing, and so is my social following and email list. But I’m not making any [...]
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Comparing Email Service Providers for Bloggers
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This is the third post in our Email Newsletter Series. One major sticking point for most bloggers who are setting up a newsletter is deciding what email service to use. There are lots of different, competing, options out there, and there’s no one perfect solution. Just in case you were thinking about it … don’t try to run a newsletter by emailing everyone through your regular email client, using the “BCC” field. If you email subscribers from your own gmail, yahoo, even @yourdom [...]
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5 Critical Elements You Need to Check Off for Every Blog Post
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This post is by ProBlogger subject matter expert Ali Luke Over the past few years, I’ve conducted a lot of blog reviews for fellow writers. It’s always great fun to read other people’s posts … especially when they’re on topics that are totally new to me! Along the way, though, I’ve noticed that there are five critical elements that far too many bloggers miss out of their posts. Could your posts be missing any of these too? They are: 1.       The Hook 2.       Subheadings [...]
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Community Discussion: Should Bloggers Ask For Donations?
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Bloggers calling for donations or reader contributions like “buy me a beer” or “buy me a coffee” have been around for over ten years, as has the debate over whether they should. Now however, with more mainstream media putting up paywalls, the growth of subscription based content providers and the rise of crowdfunding, is it a better time for bloggers to put their hand out too? As an example, it appears Guardian News and Media (Guardian and Observer) is trying to monetize its content ev [...]
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205: 5 Obstacles Bloggers Face (And How to Get Over Them)
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How to Overcome 5 Blogger Obstacles As I record this, I’m just home from our first ProBlogger event of the year in Brisbane and am preparing for our next one in the coming days in Melbourne. The Brisbane event was really worthwhile. We heard from Pat Flynn, Jadah Sellner, James Schramko, Kelly Exeter, Shayne Tilley and Laney Galligan and had a couple of days of great teaching and inspiration – including a day with a small group masterminding their businesses. Each year at our events [...]
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3 Ways to Make More Affiliate Income as Bloggers
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This is a post by ProBlogger expert Jerry Low. Promoting affiliate products is still one of the most effective ways to make money from your blog. Jayson DeMers points to affiliate marketing as an excellent entry-level place to begin monetizing your blog in this Forbes article, because it is easy to implement and free to start up (just taking a bit of your time). One of the great things about affiliate income is that it works well with a blog with either high or low traffic. The key is promoti [...]
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209: 7 Types of Evergreen Content You Can Create On Your Blog
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17 Types of Evergreen Content for Your Blog Today I want to talk about Evergreen content, and suggest seven types of evergreen content you might like to try on your blog. I’ve got loads of advice for you today, and in today’s show notes I have a lot of examples you’ll want to check out. Some are from my blogs, but there are also a lot from listeners who put examples of their own evergreen content in our FB group. 7 Types of Evergreen Content To Create On Your Blog How to Content [...]
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206: Personal Brands vs Business Brands for Blogs
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Is There a Right Way to Brand Your Blog? I’m just back from our Aussie Problogger training events where we ran masterminds with around 40 bloggers per city. In those days speakers spent time with small groups of attendees in round table discussions where attendees could ask us any question they liked. One of the questions that I got asked repeatedly through both masterminds was around whether it is better to give a blog a personal brand or more of a business brand? In one case the quest [...]
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3 Ways to Turn Blog Posts into Engaging Instagram Content
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This is a guest post from Jonathan Chan of Foundr Magazine. You are probably here because you are a proud blog owner. Your content is consistently fresh and up-to-date, your mission statement is on point, you’ve managed to create a brand from scratch and everything is going swimmingly. But you’re still not using Instagram to promote your ground-breaking content. If that sounds like you, we’ve got great news. 700 million monthly users are waiting for you to reach out to them. In one [...]
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207: Smartphone and Tablet Apps for Bloggers
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Blogger Apps for Smartphone and Tablet Today, I want to take you on a tour of my iPhone and iPad, and talk about the apps I use most in my blogging and online business activities. One of the biggest changes that has happened in my blogging since I began back in 2002 is the technology I use. In the early days it was all done purely through my old desktop PC (and by old I mean really old) and via dial-up internet. Things were so simple. I started on Blogger and everything that went on my blog [...]
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208: 5 Actionable Tips You Can Use to Get Better Results on Your Facebook Page
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Get Better Facebook Page Results With These 5 Actionable Tips Today, I want to present you with five actionable things you can do to increase the effectiveness of what you do to build your business on Facebook – particularly from Facebook pages. I know there’s a lot of pain and frustration among bloggers when it comes to Facebook pages. Just a short year or two ago FB was a major source of traffic, engagement and even monetization for many of us. But increasingly over that time FB ha [...]
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200: What I’ve Learned About Podcasting in My First 200 Episodes
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Lessons Learned in 200 Episodes of Podcasting Today’s episode is #200, and while it’s a podcast about blogging, today I want to talk about podcasting and share some of the big lessons I’ve learned about this medium since starting this podcast 2 years ago. I want to present with you my biggest lessons in podcasting, some tips on launching, recording, producing and promoting a podcast. I’ll share the tools that I use in putting this show together. I’ll tell you about our stats [...]
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