Behavior Change Marketers of The Year: 2017

Behavior Change Marketers of The Year: 2017

The year 2017 was the year of behavior change marketing. Here is our list of marketers who changed our behaviors for good, for bad, and maybe forever. If there are any brands you think deserve to be added to the list, tweet us here and let us know!

Amazon

For changing the way we read, shop and watch…

Casper

From almost never going to a mattress store to never going to a mattress store – all in one brilliant brand experience. 

Duolingo

For merging innovative technology with behavioral design to reinvent the way we learn languages.

Per unire tecnologia innovativa e design comportamentale per reinventare il modo in cui apprendiamo le lingue.

Para fusionar tecnología innovadora con diseño de comportamiento para reinventar la forma en que aprendemos idiomas.

Kakushintekina gijutsu to kōdō dezain o yūgō shite, gengo o manabu hōhō o kaikaku suru tame.

Google Translate

For making it easy for people who don’t even have time for Duolingo to do what we just did above.

Airbnb

For making travelers feel more at home, regardless of where they are.

23andMe

For taking the genome revolution to the people, allowing us to access our own DNA, find our DNA relatives, and empower us to lead healthier lives.

Nobel Prize Committee

For bringing the beneficent insights of behavioral economics into the international spotlight.

Ellevest

For closing the gender-investment gap by giving women the tools, place and voice to invest for themselves.

Bombas

For making the most personal of clothing decisions – what socks to buy – the most pro-social, by giving a pair of socks to a homeless person for every pair we buy.

Cards Against Humanity

For showing that a silly, politically incorrect game can take a serious political stance, and win big.

GoFundMe

For building a platform that makes humans helping humans more possible than ever.

Headspace

For showing that your guru can be an app. And, for introducing the life-changing effects of meditation to millions, ten minutes at a time.

Uber

First, for changing the way tens of millions of us get from here to there. Then, for exploiting their monopoly in greedy and insensitive ways and driving millions of us to Lyft and other options.

Facebook

From the Russian election hack to the #MeToo movement, Facebook has had an outsized effect on all aspects of our society, changing our behavior in good, bad… and still unclear ways.

McKesson 

For allegedly over-delivering hydrocodone, and perpetuating the opioid epidemic, which currently ends 144 American lives each day.

HelloFresh / SunBasket

For turning the average joe into an iron chef, all without going to the grocery store.

Tinder

For simplifying and streamlining the dating process with one swipe of a finger.

Venmo

For forever ending the headache of splitting a bill and making the act of going to an ATM a behavior of the past.

Resy / OpenTable

For removing human interaction from the reservation-making process.

Slack

For changing the way we manage our email inbox.

Spotify

For using complex algorithms to change the way we discover music.

Netflix

For changing the way television shows are produced and consumed.

Betterment

For making managing your wealth as easy as scrolling through your phone.

StitchFix

For making online shopping more personal.

Acorns

For showing us that there is no such thing as spare change.

Audible

For making listening the new reading.

MasterClass 

For turning our heroes into our teachers.

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The post Behavior Change Marketers of The Year: 2017 appeared first on Home Business Magazine.

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